Campaign Actions: Pennsylvania Advocates Turn Up the Heat, Launch a New Campaign Website
The Housing Alliance of Pennsylvania recently launched a campaign website to promote expanding the dedicated revenue source for their affordable housing trust fund: PHARE (Pennsylvania Housing Affordability and Rehabilitation Enhancement Fund). The website lays out very clearly the whole picture of the campaign from the why, what and urgency to pass the expansion of PHARE now.
Throughout the site, they have multiple links and buttons that make it easy for a viewer to take action such as endorsing the campaign, contacting their legislator or the media. This shows the Alliance’s urgency for people to act now. As the bills for PHARE’s expansion move through the state legislature, the site has media clips that can keep supporters informed and show decision-makers the momentum of the support growing all over Pennsylvania.
The push to pass the expansion of PHARE this year builds on what Pennsylvanian advocates have won previously. In December 2010, Pennsylvania established a State Housing Trust Fund known as PHARE that got its first funding source when Act 13, the Marcellus Shale Impact Fee, was passed in February 2012. Since that time, communities in most of the 37 counties with shale wells have been getting funds from PHARE to tackle their local housing needs. Over 2,900 families and individuals have been helped through the flexible housing trust fund.
The new proposal simply expands PHARE to cover the entire state and bolster the areas currently being served as well. As the real estate market picks up and revenue from the Realty Transfer Tax increases, PHARE would receive 40% of the increase capped at $25M each year. It’s a win-win-win: create more affordable homes, revitalize communities, and create jobs!
Katy Heins, Senior Organizer, Center for Community Change–Housing Trust Fund Project