Here are some sample revenue source studies from housing trust fund campaigns. Look at what they considered, how they evaluated alternative revenue sources, and what information they presented.
Phoenix, Arizona (2008): Recommendations on Local and Regional Trust Funds
Colorado (2002): Colorado Housing Trust Fund Revenue Source Study
Indiana (2006): The Indiana Affordable Housing and Community Development Fund
Louisville, Kentucky (2006): An Assessment and Recommendations for the Creation and Funding of an Affordable Housing Trust Fund.
Portland, Oregon (2014): Welcome Home’s Revenue Survey
Milwaukee, Wisconsin (2008): A Discussion Paper: Funding Strategy for a Milwaukee Housing Trust Fund