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Billboard promoting JOIN, a homeless services organization in Portland, OR

A picture is worth a 1000 words.  Pictures, photos, videos and movies featuring people are always compelling, both for illustrating the need for housing and showing the promise of home.  A smiling family, kids playing, seniors strolling through the neighborhood are all wonderful images that bring the issue of housing into focus.  Including images of people in your campaign materials is a great idea. For good examples of using images of people in campaign materials, click on Housing Minnesota and Housing California.

Click here for a super example of the power of video
 from the Maine Affordable Housing Coalition.

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