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Making Your Case

Images from Housing Illinois public awareness campaign

Building pubic and political support for a housing trust fund is an essential part of every successful campaign.  A campaign must be able to articulate clearly and consistently what is the problem, why it matters and what is the solution. During the past decade, advocates have made significant advances in the sophistication and effectiveness of communication strategies that build support for affordable housing among the public, the media and elected officials.

In this section we highlight some of the success and innovations of the past decade to help you effectively make your case:

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