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Here are some sample revenue source studies from housing trust fund campaigns.  Look at what they considered, how they evaluated alternative revenue sources, and what information they presented.

Phoenix, Arizona (2008): Recommendations on Local and Regional Trust Funds

Colorado (2002): Colorado Housing Trust Fund Revenue Source Study

Indiana (2006):   The Indiana Affordable Housing and Community Development Fund

Louisville, Kentucky (2006):  An Assessment and Recommendations for the Creation and Funding of an Affordable Housing Trust Fund.

Portland, Oregon (2014): Welcome Home’s Revenue Survey

Milwaukee, Wisconsin (2008): A Discussion Paper: Funding Strategy for a Milwaukee Housing Trust Fund