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Communication Strategy

Advocates in Bellingham, Washington build their communication skills at a messaging training.

Developing a communication strategy is the first step towards effectively making your case.  Carefully crafting how you frame the case for a housing trust fund, and developing a consistent set of compelling messages and arguments requires planning, staff time and resources. The investment is well worth it.  With a good plan, supporters and coalition members can stay on message and speak with one voice, and will more effectively move decision makers.

Remember: A communication plan is a vehicle; it should never dictate your overall strategy or the specifics of your housing trust fund proposal.  Rather, a communications plan helps drive you to your primary goal: Securing a housing trust fund with adequate dedicated resources.

A good communication strategy requires research, planning, commitment and discipline.

Example plans and other communication strategy resources:

Vermont Housing Awareness Campaign – Strategic Communications Plan
North Carolina Housing Coalition – Building a Year Round Communications Campaign
NeighborWorks – Communications as a Strategic Tool for Affordable Housing Campaigns
Shelterforce –  “Managing the Message”, Issue 146, Summer 2006 

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