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Messages That Work

Developing a consistent set of effective messages is a central part of any communication plan. The purpose of the messages is to explain why a housing trust fund will make a difference in your community. The effectiveness of a message hinges on whether it resonates with your audience.  The most powerful housing messages include a value statement that frames housing in terms of widely held beliefs.  In addition to resonating with your audience, messages need to be easy to understand and easy for your supporters to use.

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