Different angles for different audiences. Though your overall message frames should stay consistent for the duration your campaign, honing your presentation for specific venues is always wise. Understanding how the public, media, elected officials and opinion leaders think and work is very important to effectively engaging them.  Focusing on a certain population or need statistic may be the way to move a particular decision maker or an editorial board. Take the time to learn about the people you want to influence.  Often by connecting housing to an issue that they already care about is an avenue towards building support.

Economic impact arguments related to the development of affordable housing are frequently compelling for elected officials and business leaders.  Though you may not have an economic argument as lead message frame, preparing specific arguments and information about jobs created, increased local tax revenue, and leveraging federal and private funds may well be the message an elected official needs to hear.

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